1000 Mobile Phone Translation Experience|iris: 2021 Brand Engagement Index Report

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abuhasan1
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1000 Mobile Phone Translation Experience|iris: 2021 Brand Engagement Index Report

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Douyin can order takeout, and the experience is quite smooth from ordering to delivery. 3. There are many challenges, the way to break through Douyin Before starting this part of the content, we may need to reiterate, why has Douyin never gave up on local life under the challenges? As 1000 Mobile Phone we all know, Douyin contributes the largest source of income for ByteDance, and only the advertising part contributes 60% of the overall advertising revenue of fonts. But at the end of last year, the Byte Commercial Product Conference confirmed that in the past six months, the domestic advertising revenue of Byte has stopped growing. Before the ever-increasing growth and listing pressure, Douyin urgently needs to find the next flashpoint outside of e-commerce. Undoubtedly, local life has high expectations.


According to data from iResearch, the size of China's local life service market in 2020 will be 19.5 trillion yuan, and this figure will increase to 35.3 trillion yuan by 2025, while the overall online penetration rate of local life is only 10%. This is also the reason why the platforms represented by 1000 Mobile Phone Douyin have ended up in local life one after another. Of course, the improvement of local life may not only improve the transaction flow of the platform, but also increase the platform's traffic monetization efficiency 1000 Mobile Phone Numbers and overall advertising revenue. An industry insider told Kath that from the current stage, the contribution of local businesses to Douyin's advertising is still very small, less than 1% of e-commerce.


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Temptation and challenges coexist, how will Douyin break the game? From the current stage, Douyin seems to have chosen a stable strategy, taking the in-store and wine travel businesses that contribute profits as the entry point. The nine major industries listed in the "Service 1000 Mobile Phone Fee Standard" are all popular businesses under the two major sectors. In the case of limited manpower, Douyin's intention to focus its firepower to divide up the basic profit of Meituan is extremely obvious. In the main customer group segment, the main group buying business also focuses on serving leading merchants with basic capabilities (including chain restaurant brands, scenic spots, etc.
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