Typically, email deliverability improvement tools are integrated with email marketing and testing tools. It can also be part of more sophisticated marketing automation platforms that offer rich functionality for improving email USA Phone Number deliverability and enhancing overall email marketing performance. Email deliverability tool features Why do you need an email deliverability improvement tool? According to Forrester's 2023 Total Economic Impact Study , using email deliverability improvement tools over an average of three years produces significant results: email deliverability increases to 95%, ROI increases by 264%, and open rates increase to 11.
3%, on average. The cost of sending each email is reduced by 50% (from US$0.20 to US$0.10), and the average delivery time is shortened by 78%. Considering that the global average inbox delivery rate (IPR) in 2022 is just under 85% , approximately one in six legitimate messages does not reach the inbox. This means the companies sending them miss out on engagement opportunities, and users may not receive or see the promoted messages at all.