If you have a business with an internet presence

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Bappy
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If you have a business with an internet presence

Post by Bappy »

Well, in this article we are going to reveal why it is important to include a content strategy within a digital plan or strategy and how it can help your business. Before starting, tell you that this planning or content marketing must be within your marketing strategy . In order for it to have the effect we want or to achieve the objectives, it is essential to pay attention to this point, to know your buyer person, to know how to solve their need and to know the keywords that interest your business. What is content marketing? Content marketing is a branch of marketing that is included within digital marketing strategies and serves as a point to position a website organically .

It is a planning and strategy of the contents of a website, which can be in various points of the web, but the best known or requested phone database is the blog. Yes, you read correctly, blogs are included in content marketing and are a very good point to position a website at an SEO level . How does content marketing help your business? As we anticipated, it is a key point within the organic positioning service. Why? Because a good content strategy will make a business have a greater number of urls to position in google. The greater the number of URLs, the greater the possibility that they will find you. The idea of ​​content marketing is to generate articles that answer the user's questions when they are in the purchase decision process, which is usually in the initial moments of the customer journey.

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It is important to generate content that is related to the keywords for which you want to position your website, in this way we will have the opportunity to appear in long tail searches with less competition and more easily appear in the first positions. So answering the question, how does content marketing help your business ? To position your website in the first results of Google To give added value to your potential client by solving your doubts As another point through which you can get leads or potential customers As we always tell you, a marketing action within the digital marketing strategy may not generate a conversion, but the sum of all of them will. We hope you have found it interesting and if you have any questions or want help with this point of your strategy, do not hesitate to contact us .
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