What is Google Search Console and what is it for?

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Bappy
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What is Google Search Console and what is it for?

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In this blog we are going to talk about Google Search Console , a platform provided by Google itself to help understand and analyze your website. Do you want to discover what Google Search Console is and what it is for ? Very attentive to this article. What is Google Search Console? Surely when they designed your web page they told you something about Search Console or Google Analytics. Well, if when they did your web design they didn't connect the web to these two platforms, it was a big mistake. Why? Because Google Search Console is a platform that allows you to monitor a website and its positioning in Google. Here you can see things like errors that your website may have, how and when your website is shown to users... in short, it gives you a series of fundamental keys to see if your website is well connected with Google, if it tracks you and more importantly, if you show up for the right searches. As you have seen, the answer to the question what is search console? should be: An application that you should analyze in detail and Google is giving you the keys to improve your positioning, appear in their search results and grow your business. What is Google Search Console for?

We have begun to define the answer to this question in the previous point, but let's see in more detail what Google Search Console is for : General description : Here you can see some parameters of the web such as performance, coverage and security. Performance report : This point is one of the most interesting. Here you can see how many times your website has been displayed and how many clicks have been made in a certain time. Also, if you do phone database a little scroll you will be able to see what searches you have appeared for and the most visited pages of your site. URL inspection tool : Put an active URL of your website and it will show you detailed information of that particular url. Coverage Report : Which pages are indexed correctly? Are there any with warnings or errors? What type? In this section you will have answers to all these questions. Sitemap Report – Shows which sitemaps have been submitted to Google.

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Mobile usability report : Can the web be used correctly in its mobile version? What do you need all this information for? Within the Google Search Console application there are other points such as web threats and others, but these points are more than enough. We could go on to talk about other points such as web speed and others, but we understand that these are not things that you are going to try to improve at the moment... it is always better to contact a specialist . As for this information that the tool collects, what do you need it for? Well, it is a tool to measure and improve. Anything that cannot be measured cannot be improved! And this is precisely what we want to avoid. If you pay attention to the improvements that Google Search Console proposes and apply them to your website, you can give Google what it needs to position you in the first search results. If you want a digital marketing agency to help you with your SEO and review all the improvements Google Search Console has to offer, feel free to contact us .
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