I totally get it – the thrill and excitement over having a fully live event are enticing. Don’t commit until you think of everything that comes with hosting a live event. What if the wifi drops? What if there are streaming issues? What about platform malfunctions? Is there a middle ground of only a live Q&A instead of a whole session? Is it timezone friendly to your speakers? If not, how will Italy Phone Number List that change your agenda flow? Take an extra day to map out everything that could go wrong or be affected by a live event. While this list certainly doesn’t cover everything important for taking your content virtual, it’s a jumping-off point. Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event.
Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content. The broadly popular decisions are often easy to see and implement. When campuses were closed and classes moved online, tech companies stepped up to offer their products to students for free while they finished the semester remotely. Understanding that many students lacked access to the technologies needed to complete their coursework off-campus made providing free access an obvious decision to help people navigate a challenging time. But what about when you’re not sure what exactly you can do for your customers, what would make the greatest impact in the most meaningful way? How do you avoid flooding the inboxes of every person who has ever given you their email with those tone-deaf messages that reek of desperation and the worst opportunism? This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy.
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