How to Build Brand Loyalty on Your Landing Page

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How to Build Brand Loyalty on Your Landing Page

Post by abdulahad »

Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. For most businesses, around 65% of their revenue comes from an existing customer base. Connecting with your customers to build a relationship from the moment they land on your page through the ordering process is key to remaining competitive in your industry. Though many elements tie into how loyal people are to one brand over others, we’re going to go right back to the beginning—that first impression when a user lands on your page, and how you can build brand loyalty from the first few seconds when a new customer sees what you offer.

Consider Visual Aesthetics It takes milliseconds for someone to form a first impression of your website. The overall design has a significant impact on whether the person stays or bounces away.Phone Number List Building brand loyalty is difficult if the person can’t stand to look at your page because of the design. A visually pleasing design draws site visitors in and keeps them there long enough for you to make an impression. 2. Place Contact Info Front and Center Place your contact button where users see it from the minute they land on your page. Would you want to do business with a company lacking contact information? In addition to a contact button, consider having a live chat feature or a toll-free number right near the top of the page. These elements should be above the fold so users see them the instant your page loads. Isaacs and Isaacs Landing Page Examples Isaacs & Isaacs offers an excellent landing page to begin to build trust with potential clients. When you land on the page, the phone number is at the top, and a live chat feature appears in both the upper right and the lower right corners of the screen. Placing the live chat button in multiple locations encourages interaction and shows this company wants its site visitors to get in touch. 3. Focus on Voice Branding Voice is the wave of the future online—about 27% of the younger generation uses voice search on their mobile devices. Podcasts grow in popularity from year to year, and people expect a level of interactivity never before seen online. Voice branding is the wave of the future. The average person listens to several hours of audio content each day, and the majority of Americans listen to weekly audio podcasts. One way of developing loyalty is showing site visitors you offer a podcast and voice search from the minute they land on your page.


Personalize Results Create more than one landing page to tailor your content to different audience segments. For example, if you have locations in two cities, target locals in City 1 with one landing page, and users in City 2 with a second landing page. The more specific you make the pages for each audience, the higher the chances they’ll become loyal fans of your business. Sotheby's International Realty Landing Page Example Sotheby’s International Realty features properties all over the globe, but when you land on their homepage, they target your area and show you properties that might be of the most interest to you. Note the Florida property that appears above, and how it is in the same country as the user who accessed the site. A Canadian visitor, meanwhile, might see property in Alberta. The image varies, but other elements remain the same, creating a personalized landing page that speaks to each user and their interests. 5. Create a Streamlined Experience The user experience of your site is something customers tend to remember.
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