WHAT IS A CRM AND WHAT IS IT FOR

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Before going in depth about the advantages of a CRM and why you should implement it in your company, you must understand what a CRM is and what it is for. We explain everything in the following sections. WHAT IS A CRM? To know what CRM is, we must first indicate that its acronym refers to Customer Relationship Management. CRM refers to the set of practices, business strategies, project management and technologies focused on the relationship of a company’s team with customers. A CRM is ultimately much more than an Excel shared among the employees of a company, a software or a customer database.

The CRM is the basis for managing any interaction between a company and its customers, where: – All interactions of the company with its customers are centralized. – Different areas are managed, such as: commercial management, marketing and customer service. – All the company’s information is centralized Phone Number List in a single platform that can be accessed by all employees. – It is based on a deep knowledge of the customer, their profiles, preferences and needs. For all these reasons, we say that a CRM system has as its main function the relationship with both own and potential customers.



Continue reading the following section to know what a CRM system is for. WHAT IS A CRM FOR? Now that you know what a CRM is, you will better understand what a CRM is for: These systems can be implemented in companies of all types and serve to centralize data and information, optimize processes, improve profitability and boost business growth. At a general level, we should highlight that a CRM is useful mainly because of the following: – It improves internal communication and leaves nothing pending, since tasks can be assigned, projects, leads, etc.