RELATIONSHIP MARKETING OBJECTIVES

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Traditionally, marketing sought to sell without taking into account customer relationships after the sale. It was believed that the sale ended when the customer had paid for the product or service. With relationship marketing, all of the above is transformed and brought to life through three key pillars: marketing, service quality and personalized customer service. relationship marketing objectives From these pillars, we can unravel a series of relationship marketing objectives that we tell you below. Read now about relationship marketing objectives: – Convert visitors and leads into customers:. The beginning of relationship marketing starts from the moment a potential customer or lead comes in contact with a company for the first time.

The first impressions are those that will generate the image of the company in the mind of the potential customer, therefore, from this point should be encouraged and maintain Phone Number List interactions with customers and get them to go from anonymous users to loyal customers. These first interactions between customer and company can be carried out through automated messages aimed at bringing the relationship closer and inspiring closeness and trust in users. This is known as lead nurturing. This is the phase in which customers are not yet ready to make a purchase but are curious. For this reason, we will try to carry out interactions to gradually lead them to the purchase decision.



For these interactions, we will use different channels, such as e-mails or e-mail marketing. We share quality, useful and interesting information and content about our products or services, discounts, etc. with our leads. To carry out these communication interactions it is very important to know the phase of the buying cycle in which the lead is in order to adapt communications to their status. – Measure the interest of the contacts: – Measure the interest of the contacts: – Measure the interest of the contacts. In relation to the previous section, it must be said that for relationship marketing it is very valuable to know the interest that each contact has in finalizing a purchase.