Strategy is a model of goals and grand policies as well as plans for achieving these goals, arranged in such a way so as to determine what business or business will be what, and what business he has or what Bahamas Phone Number List business he wants . Strategy must provide boundaries for a project, where goals and results must follow the direction of the business in the future Longman and . According to , strategy is an integrated, broad and integrated plan that links the company's strategic advantages and environmental challenges to ensure that the company's main goals can be achieved by good organizational performance. business development strategy The “unified” nature implies that strategy becomes the tool that unites the entire organization into one unit. The “broad” characterization implies that strategy covers all the important aspects of the organization. The “integrated” nature implies that strategy is an interconnected plan. According to Porter , strategy is the creation of a unique and valuable position, which consists of a series of different activities. Thus, corporate strategy can be implemented to perform activities that are different from competitors or to perform similar activities in different ways.
Supporting the above definition and say that strategy refers to the choice of business models adopted by companies to compete in the market. Strategy is a plan of urgent action – which can change depending on the situation – to achieve certain goals and Richard. Business strategy develops from time to time. Different companies are taught to analyze the competitive environment, determine company positioning, develop competitive advantages and business advantages, and recognize threats to companies to maintain corporate sustainability and Richard, Strategies must be flexible in a dynamic and uncertain world, and cannot be fixed permanently because unexpected disruptions or obstacles in the business environment can make strategies ineffective, even when preparations have been made with the greatest care . Academics and practitioners use various approaches to define competition and business strategy, including industrial organization, perspectives, dynamic competencies, and game theory and . Based on the definitions above, it seems that the strategy refers to the planning and activities of the company that are adjusted by management in optimally utilizing the company's resources to achieve 'corporate' goals.