What is “always-on” Marketing

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Also Referred to as “continuous Marketing Activities”, “always-on” Marketing is in Operation 24 Hours a Day, Seven Days a Week, 365 Days a Year. By Being Constantly Available to Customers Around the World, Always-on Marketing Allows Brands to Build Customer Retention and Acquisition Throughout the Individual Customer Lifecycle. Still Confused? Think About It Compared to a Campaign: Campaign = Hard Sales and Marketing Push for a Set Period of Time. (Burst Marketing) Always-on = Consistent Marketing Effort That Lasts Indefinitely. (Drip Marketing) So How Does It Work? The Goal is to Achieve Maximum Visibility and Persuasion for Each Individual Customer, Appearing at Every Possible Moment.

Think Paid Search, Seo or Social Media – Your Marketing Team Doesn't Need to Be Online at the Exact Moment a Customer Finds You, and the Opportunity for Someone New to Learn About Your Brand is Always Present. Once a Customer Reaches the Peak Stage of Awareness Thanks to Your Online Ads or Seo Work, You Can Move Them Into the Cambodia Phone Number List Nurturing Phase With Content and Email Marketing. All of This Can and Should Be Automated, Which Means You'll Need a Lot of Data to Be Successful. Because Always-on Marketing is About the Individual Customer Journey, a Focus on Dynamic Personalization in Marketing Materials is Vital and Should Always Be Tested and Refined.



Google Calls This the “zero Moment of Truth,” Where Marketing Actions Continually Drive and Satisfy Customer Demands in an Endless Loop. There is No “one Size Fits All” Approach to Always-on Marketing and It Often Involves All Aspects of Your Strategy, Both in-store and Online. The Point is to Be Constantly Available and Accessible to Your Customers, Wherever They Are.Always-on marketing is a big commitment, but it's worth it. Using automation allows you to personalize your marketing content in a new way and creates relevant brand touchpoints for each customer. You'll be able to communicate with your audience faster, more often, and at the most appropriate times to help them move through the sales funnel.