The best option will vary according to several factors. Hiring a digital marketing agency or investing in an in-house team: what to consider? Sponsored links, content marketing, social media, inbound marketing and much more. There are several options available for those special data who want to promote themselves online, and entrepreneurs who are new to the medium may have a hard time knowing where to start. Thus, for those who prefer to rely on an internal team, first of all, it is necessary to know if the company has the conditions to hire a good team, or if it is better to delegate the strategy. At that time, there are those who think of hiring a single employee to take care of everything.
However each channel involves a different routine, and requires particular knowledge. For example, while sponsored links require knowledge of measures to make the campaign as profitable as possible, such as choosing the most suitable keywords and matches, content marketing requires strong textual skills. With the few exceptions of professionals who are able to work with different strategies, the ideal is to have a mix of professionals whose skills complement each other, which improves the quality of deliveries and boosts results. Last but not least, it is necessary to take into account what resources the company will be able to invest. How many employees could be hired.