Coupang actively promotes regular delivery of daily necessities according to the Malaysia Phone Number Data purchase cycle. Salad, a field that requires a lot of effort to make, is Sweet Balance , which adds a subscription concept to food so that you can receive a healthy diet every day. From low involvement to high involvement: Increasing satisfaction with premium branding Even if the price is twice as different, my heart wants this..! Nonfiction, established as MZ’s small luxury with beautiful branding and design 3. High-involvement product features & examples High-involvement products are generally expensive and last for a long time, so consumers actively search for information when purchasing a product, and if they purchase incorrectly, they incur large losses.
Examples include home appliances, furniture, luxury goods, automobiles, and education. Sometimes, even if the price is not expensive, baby products that take a long time to decide to purchase can be considered high-involvement products. The process of making a purchase decision and the time spent on the detail page are long, and other customers' reviews have a great influence on the purchase. Review marketing for customers who don’t want to be the first Class 101 emphasizes the number of reviews and satisfaction level at the top on the detailed page for each course, and uses reviews in advertisements as well.