How to optimize your Fan Page for the new Facebook Graph Search

[messi10]

With the announcement, Facebook takes another step in the user experience. The "blue giant" presented its new "Graph Search" or graphic search engine, which will allow users to carry out internal searches to find out what content our friends have shared on Facebook. In the same presentation, Facebook offered three tips for fan pages to improve their SEO on Facebook. Yes, it seems that Facebook&SEO are going to start to go hand in hand. Pay attention to the stream of posts in this regard in the coming months. Well, what recommendations does Facebook make? Apart from doing the usual maintenance to ensure that our company page is complete, Facebook recommends that we update: The name, category, semantic URL (vanity URL) and the information we share in the "About" to help everyone who does a search, find our business.

If we have a fan page or a located place, we need to update our address to ensure we show up in search results for a specific place. Focus on driving fans to your page directly and give them a reason to engage with your content. Have the site hosted with a nice welcome. The user should know at a glance, what you do and what you can do for him. Search Box Graph Search The first two points are pretty straightforward: the more information you have and the more accurate it is, the more likely your page will show up in search engines. The third is more aimed at making your fan page stronger by making it grow in fans. Facebook yesterday ซื้อฐานข้อมูลอีเมลและสร้างรายการอีเมลอย่างรวดเร็ว gave some examples of possible searches in its Graph Search: – Sushi restaurants my friends have been to in Los Angeles – TV shows that my friends like I imagine that when searching,

the word "friend" should not appear and that the search engine directly relates your search to your community. Without a doubt, it is an opportunity to find new interesting businesses within your community. If, for example, you search for "Hotels in Seville" all the content related to your community that has to do with Hotels in Seville will appear . It will also be necessary to see how the information found is categorized and how it is displayed. That is why it is interesting for brands to be present. They are business opportunities. The new Graph Search is currently available as a limited preview for the English public. We will see how it really works in a short time (hopefully) in Spain.