What is Session in Google Analytics: How Do You Measure Your Website Performance?

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mehedieco1
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Joined: Thu Feb 09, 2023 11:18 am

What is Session in Google Analytics: How Do You Measure Your Website Performance?

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One of the most important metrics to analyze the performance of your website is the session, which you can control through Google Analytics. For a website, it is very important to prepare analytical methods to measure your marketing efforts, the impact of the changes you make on the site, as well as your growth. Google Analytics is one of the best tools for analyzing and evaluating your web data. What is Session in Google Analytics? A session in Google Analytics is an interaction recorded when a user visits your website within a certain period of time. A Google Analytics session starts when a user visits a page on your site and ends after 30 minutes of inactivity or when the user leaves. Activities performed by a user during a website visit count as a single session. If the same user visits your website again after a few days, that's another session.

It is possible for a user to log into your website seven different times a week, and these visits amount to seven sessions. The timer stops counting after 30 minutes of inactivity to prevent false Industry email list average session time data. Sometimes you can leave a site open between tabs for days without taking care of it for more than a few minutes. Instead of recording the seven-day session, Google Analytics counts the time you actually interacted with the website. A session can expire, so a single user can have multiple sessions on the same day or on different days or months. Sessions are actions performed within a specified time period. They give you insight into how well your website is performing. How Does a Google Analytics Session Work? Cookies allow Google Analytics to identify users and their activity in a session using the same browser and device.

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When a user browses one of your pages in another window, Google Analytics will still save a single session because opening a direct link in another window does not count as a new session. A session automatically expires after 30 minutes have passed without a user performing any activity. If user A visits your website, the session starts counting from the moment he logs in and after 30 minutes, when he does nothing on the site, it stops and ends the session. However, if user A continues to interact with your site after 30 minutes, Google Analytics starts counting 30 minutes again with the new interaction, that is, it starts the expiration time. So, assuming that user A visited your site at 23.50 and left at 00.10, how will the number of sessions be? Google Analytics is considered to have started as a new session at 00:00 to mark the end of the day and the beginning of the new day. User A will have started 2 sessions during this time.
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