Handley offers her insights on gaining subscribers through warm C Level Contact List and trustworthy writing in this Wall Street Journal Bestseller. These lessons can be applied to content writing across the board, from landing pages to blog posts, social media to customer emails, and much more. This book will encourage you to unlock your inner creativity and overcome writer’s block to craft the most compelling content possible. Ann Handley on Everybody Writes and Slow Marketing 5.
The Context Marketing Revolution by Mathew Sweezey Mathew Sweezey’s book focuses on revolutionizing marketing and motivating buyers with endless possibilities through digital media. As the Salesforce Director of Market Strategy, the author uses his real-world experience to outline the importance of accepting change and encourage businesses to move on from traditional marketing models. The Context Marketing Revolution explains why context is the most important part of content marketing. What can your business help them accomplish? Long before choosing a social platform or posting a new blog, it’s important to answer these questions for clear, concise context.