This occurs because there is a difference in the timing of session termination between UA and GA4. U.A. GA4 Reference source changed Session expires session persists The day has passed (it has Mobile Phone Number List turned 0:00) Session expires session persists ``Switching the reference source'' refers to a change in the route from which the website was accessed. For example, let's consider a case where a user first accessed your site from a Google search result, then left and returned from an ad within 30 minutes. In this case, with UA the session will switch and will be counted as ``2 sessions'', but with GA4 the session will continue and will be counted as ``1 sessioand basic solutions.
If you are worried about low CVR in the media you manage, please check it out. What is CVR (CV rate)? What is the average percentage? Explaining the reasons why it is low and how to improve it! What is CVR (CV rate)? What is the average percentage? Explaining the reasons why it is low and how to improve it! CVR is a term that cannot be avoided by anyone involved in web marketing. In this article, we will explain the basics of what CVR is, as well as possible causes when CVR is low and ways to improve it.