What are the alternative solutions to email list lowering the audience measurement?

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Seal a contractual commitment . A PAD is signed with an Exemption Annex. Apply technical measures . We activate the technical base in order to guarantee the production of anonymous statistics and the respect of the data retention period. Modify the marking . We provide methods and libraries to manage the email list notion of "strictly necessary" and the management of the data (cross-checking, sharing with third parties). And, if necessary, we work with the main CMPs on the market: OneTrust, Didomi, Trust Commander... To find out more, find the presentation of our Hybrid Measurement method on our website . Feedback: how did Bien'ici manage to combine digital growth and respect for privacy? Bien'ici is a real estate ad portal that offers a different way of looking for accommodation, in particular via immersion tools email list and the presence of 3D mapping.

This service allows future buyers to better project themselves in their project of renting or buying a property. After 5 years of existence, it is the 3rd real estate advertisement portal in France. It recorded 14 million email list visits in April 2021 and has a portfolio of 10,000 customers, made up of real estate agencies and property developers. 1. In 2018, Bien'ici chose the CNIL exemption to maximize its audience measurement What will be the impact of the GDPR on the traffic linked to the collection of the prior email list consent of the user before the deposit of cookies? What will be the consequences on the portal's digital activity? How to manage the acquisition from now on? Here are some of the questions that Bien'ici employees asked email list themselves after the GDPR came into force in 2018, when the portal was just two years old and trying to find its place in a highly competitive market. Bien'ici then began looking for a solution to continue its growth, without loss of traffic data, and to be able to measure visits as soon as the session started. In 2018, the company signed a DPA with AT Internet to set up the CNIL exemption, a guarantee of confidence for Bien'ici, in favor of reliable data management and compliant measurement.

This exemption nevertheless implied some obligations to be respected but not very restrictive for Bien'ici: Anonymization of the IP at the email list last octet . The user's localized IP is of little use because, as a real estate ad site, Bien'ici is primarily interested in the user's search area. Data purging . Bien'ici benefited at the time from an exponential traffic which evolved very quickly, so a purge of the data at 13 months on only 24 months of non-comparable existing data, that did not pose a problem. In addition, the real estate sector has the particularity of presenting a great seasonality. 2. What are the key steps to manage your analytics data?