Eureka, a prominent street furniture store in Australia, uses social commerce. Shoppable UGC galleries and shoppable Instagram have been added to the company's website. Group shopping Group shopping is a peer-to-peer purchasing experience. It happens when a group of Image Manipulation Service people exhibits interest in or purchases a product together. Group social shopping is new in the US, but it is well-established in Eastern Europe. is a wonderful example of a store that offers this service. Shopping Party enables people to make online purchases with their friends and Source: squadded.co Livestream shopping Livestream shopping allows brands to reach new audiences and show their products in action. A good example is Nordstrom, which announced the launch of a dedicated live shopping channel in March 2021. Since then, the channel has hosted hundreds of live shopping events with themes ranging from spring beauty trends to the best of fall fashion. Augmented reality (AR) commerce AR commerce uses 3D mapping technology to let customers try on or play with a product before buying it.
Ikea's Place app has been a forerunner in AR commerce where buyers can arrange furniture virtually before making a purchase. Conversational commerce Conversational commerce is when vendors and buyers interact in real time using a chatbot or a messaging app. This form of social shopping enables brands to provide a more tailored digital experience to their customers. H&M was among the first to use conversational commerce via Kik, the chatbot. Social Shopping Platforms These are the top social media platforms that are making waves in social shopping. Facebook Shops Facebook Shops is the most extensively used social shopping platform. Every month, almost 250 million individuals shop on Facebook. Businesses can use the platform to create personalized and branded storefronts. Facebook also provides valuable data to businesses to better understand their consumers' purchasing habits. Other Meta apps like WhatsApp and Messenger help customers get answers about a product or service promptly.
Pinterest Shoppable Pins Pinterest Shoppable Pins Source: unsplash Pinterest is the social media platform for visuals. And to further enhance its value, the platform has recently launched Pinterest shoppable pins. Consumers are drawn in because they get inspired by a visual, and they can actually buy it. The site also features Pinterest TV shoppable livestreams and AR capabilities on beauty Pins. is quickly becoming the “it” platform for social commerce as it improves online stores by providing shoppable galleries. These visual catalogs include shoppable UGC, shoppable Instagram feeds, and shoppable social feeds. Shopping was previously only available to US, UK, and Canadian Shopify stores. In September 2021 rolled out its social shopping channel to most countries. It has also created apps for vendors on other platforms besides Shopify. Closing Thoughts Social shopping is a critical component of eCommerce today and more so in the future. If your business doesn't embrace it, keeping up with the competition will be challenging. Social shopping connects key demographics in ways other digital channels fail,
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