However, as you are probably following, digital transformation has brought many changes to the market. This includes step-by-step sales in B2B businesses. Many steps in the process have become digital . Therefore, the stages Austria Phone Number are shortened and lengthened as the process modernizes and remodels . The advancement of technology favors the shortening of each stage, so that processes are optimized and results are increasingly accelerated, focusing on gains in scale. But, before doing this analysis, there is some important information. Find out what the sales cycle is and discover how to reduce this indicator in your company It is important to understand exactly what the sales cycle is , and get to know this indicator closely to know the impact it has on your company's results .
Let's go? After all, what is a sales cycle? The sales cycle is the time it takes your sales team to close a deal. This indicator is calculated taking into account the first moment of prospecting , including each of the contact points to scale the communication data with the decision maker, qualify this lead and, finally, sign the contract . In general, the sales cycle is directly related to the Customer Acquisition Cost, the CAC . This is the basis for the calculation and payment of bonuses for professionals on the commercial team . Because of this, some companies include the period until the payment of the first monthly payment in the sales cycle. This simple action ensures that commission payments are not made in cases of withdrawals and refund requests.