Google and other search engines such Mauritania Email List as Bing, do not use meta descriptions as a direct ranking signal, but descriptions appear on the search engine results page (SERP) and directly impact the organic click-through rates. The attribute of the description meta tag is included in the <head> section of the HTML code of a page. The search engines will display the meta description under the page title (meta title tag). Below you can see a meta description example from our site in the SERP. This is the HTML code sample we used. <head> <meta name=”description” content=”All your digital needs in one place.
We offer everything from Back End Development, Front End Development, UX/UI Design, to SEO solutions and more.”></head> Why Are Your Content’s Meta Descriptions Important? Meta descriptions appear on the SERP next to your page title and URL. Therefore, these pieces of content can help or hurt your result’s click-through rate. Including a keyword in the body of your meta description is translated as a relevancy signal by major search engines, and it can help your search ranking. Even though it is not a significant ranking signal, when used naturally, without keyword stuffing, meta descriptions play a conclusive role. Your meta description is an essential part of a search query because it provides meaningful information to a user.