What Is Brand Awareness and Why Should You Build It?

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When a child falls and grazes his knee, what does he ask through his tears of anguish? A bandage, of course. And when the babysitter runs for that band-aid, she'll probably grab a Kleenex to dry the child's tears. Maybe they'll Google "How to Clean a Cup" while they're at it. You can use any search engine to find out how to clean a scratch, but Google is first in most people's minds, so much so that it's become synonymous with finding information online. And the bandage in the bathroom cabinet might not be a Band-Aid brand, but Band-Aid is so well known that even a kid specifically asks for it rather than using an unbranded term like "Pad".

The same goes for Kleenex – chances are you've heard this word for a fabric, even when the actual brand of fabric used is something else. Band-Aid, Google, and Kleenex are just a few examples of companies with top notch brand awareness. Below, we define what exactly brand awareness is, why it matters to all businesses and organizations, and how to use content to boost it. Compose.ly Managed Services Banner Contents What is brand awareness? Take control of your brand awareness Brand awareness strategy: why it matters The role of content creation Takeaway meals What is brand awareness? If you've never heard the term before, here's a simple definition of brand asia email list awareness from HubSpot: Brand awareness represents how familiar your target audience is with your brand and how well they recognize it.

Besides Band-Aid, Google and Kleenex, Starbucks is another great example. People see that familiar green and white logo and a certain image comes to mind. It could be trendy coffee, socially responsible values ​​or something else, depending on the person, but the picture is clear. If you're wondering what brand awareness is, here it is in a nutshell. Take control of your brand awareness According to SproutSocial, increasing brand awareness is the most popular goal among social marketers.