43 Reasons Seos Can't Fear Change: Digital Marketing Predictions 2016

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There is a word for the fear of change: metathesiophobia. The way search, media, technology, and consumer behavior change from week to week is not a phobia that SEOs can afford to harbor. 2016-kisschangequote Bruce Clay is joined by Duane Forrester, David Szetela, Cindy Krum, Eric Enge, Larry Kim, Maddie Cary, Dan Petrovic, Richard Baxter, Marcus Tandler and Andre Alpar to share the annual digital marketing industry forecast. Instead, digital marketers are rushing to stay ahead of the competition, algorithm updates, and upcoming technologies with early adoption and forward-looking strategy. Where to start? Right here. Bruce Clay, Duane Forrester, David Szetela and guest digital marketing rockstars have shared their 2016 predictions for the online marketing industry. What will you do with this forecast for the coming year?

Continue reading or skip to predictions by: Bruce Clay – A 20-year SEO veteran calls out local search apps, millennials and revenue as drivers of change. Duane Forrester – HTTPS, podcasts and search from Facebook and Amazon make an appearance in these old Microsofties predictions. David Szetela - Facebook, Instagram and Bing display are the big winners in "Pay-Per-Click Marketing: An Hour a Day" author's picks, but read on to find out who he's betting against. Cindy Krum - With mobile changing everything about digital marketing, you'll want to read this mobile tech expert's take on 2016. Eric Enge – SEO scientist and co-author of 'The Art of SEO' envisions telephone number list machine learning, personal assistants and wearables in the future, but whether it's up or down, you'll have to read to find out. Larry Kim – What will be the biggest change this year according to the winner of the 2015 Research Personality of the Year award? Hint: it starts with F and ends with R…?

Maddie Cary - 2015 US Search Awards Young Search Professional of the Year dubs 2016 the year of removing resistance with PPC predictions to back it up. Dan Petrovic – International SEO predictions echo a familiar theme – content quality – backed by some exciting new research from Australia. Richard Baxter – In the UK, Baxter's predictions focus on the technical growth of SEO, the direction of SEO software and what makes content “work”. Marcus Tandler - User experience is the hot topic for Tandler in Germany, with conversion optimization slowing down - read why. Andre Alpar – Berlin-based SEO predictions offer a useful rule of thumb for multilingual businesses that need to assess the ROI potential of content in multiple languages. Bruce Clay