Latest on Mobile: Essential Takeaways for Smx East and Pubcon Marketers

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It becomes clear that mobile friendliness is more than a responsive website that scores a passing grade in the mobile friendliness test. The concept of mobile friendliness covers an increasingly advanced digital media territory: Mobile Apps: Do you have a mobile app? Is it indexable by Google? Are you taking advantage of the ways indicated by Google to improve the ranking of your application? Mobile Conversions and Personas: Is Mobile Traffic Failing to Convert? It's okay if mobile personas, mobile-specific conversions, and calls to action haven't been identified. After all, mobile visitors are not the same as desktop visitors. Mobile Advertising:

Do you use mobile search PPC features such as call extensions and call-only campaigns? At the search industry's two largest conferences this fall, SMX East in New York and Pubcon Las Vegas, top search engine representatives and speakers covered the gamut of Internet marketing topics, especially mobile issues, from Google's mobile-focused features to app indexing. to mobile ads. We have published 46 sessions and keynotes from these conferences on the BCI blog. Here I have distilled the most important news and tips that have been shared regarding mobile. Application indexing is essential Illustration of application indexing Indexing special database an app helps new users find it in mobile searches

(Image credit: Google) App usage is increasing and Google is showing app content in search results. In the SMX session “Beyond the Web: Why App Deep Linking is the Next Big Thing,” Webmaster Trends Analyst Mariya Moeva explained that Google currently supports app deep linking for connected users anddisconnected on Android. In other words, when people search on an Android smartphone or an iPhone, they might see an app install button in the results. Read the developer documentation for Android app deep link indexing and the just released developer details for iOS app deep link indexing. Developers should implement deep linking to apps and index their apps so that they appear in Google searches. Session co-speaker Emily Grossman called app deep linking "the next big thing" and gave a list of in-depth recommendations and resource links to help people transition from a application store to a search engine model. See the live blog for more details.