Google Now, Microsoft Cortana and the World of Predictive Search – #smx Liveblog

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Google Now continues to grow and change, as does Microsoft Cortana and other digital assistant rivals. It's important for search marketers to stay abreast of these technologies that can present answers to people before they even think to search for them (aka "predictive search"). In this session at SMX East, Cindy Krum takes us through Google Now and explains what the latest changes mean for marketers. Moderator: Danny Sullivan, Editor, Search Engine Land (@dannysullivan) Speaker: Cindy Krum, CEO, MobileMoxie (@suzzicks) Predictive research: how it changes our interaction with technology We're going to talk about predictive research (PS), and that's an exciting area for research. Danny is jaded, but this excites him. Here are some questions that will be covered in this session:

What is the future of predictive research and where is it going? What signals are used to predict searches? What do predictive search results look like? PS is exciting, but it's changing fast. Google Now, Microsoft Cortana and the world of predictive search By Cindy Krum of Search Marketing Expo - SMX What is predictive research and why is it important? Search engines take all the information they can gather and give you an answer before you start your search. To predict a person's needs, they use: Current user context 手机号码列表 Historical patterns of personal behavior Aggregated behavior patterns Active solicitation of information This allows searching on connected devices.

This is important as technology evolves and more and more of our devices are connected. Things like casting options in Chromecast allow more things to be enabled on the web. search on the connected devices slide Predictive research has strong use cases. There are a lot of things you might want to research, but they don't have a keyboard or even a screen. Wearables, for example, are a strong growth category. Predictive search is the best answer on wearable devices because it means you don't speak out loud, although voice search is the second option. The presentation layer (where information is displayed) is very small. What is Google Now? The two main features of Google Now: Card Formatting – You will see items formatted in the form of a card to provide value for an information screen. Cards are displayed automatically based on your history.