Guide to Mobile Ppc Opportunities

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Traffic comes to a website through many routes, and mobile is a major highway. As digital marketers and business owners, it is our duty to ensure that this route is the shortest and easiest route to our products or services; potential customers, current customers and search engines all expect this from us. If you haven't yet embraced mobile search engine marketing, don't worry. You can start now. This comprehensive guide to mobile PPC opportunities explains how to reach your mobile customers through an effective digital marketing avenue: pay-per-click advertising, or PPC. Here, you'll learn everything from how to track which part of your audience is mobile to tips on how to create mobile-friendly landing pages. Use this guide if you're new to mobile

PPC or looking for the most effective ways to optimize and promote your mobile site for customers on the go. Let's start by seeing your mobile audience. How to assess your mobile audience You've heard that mobile searchers have officially taken over desktop searches. Presumably some of your customers are using mobile devices to reach your business. But do you know exactly how much of your audience is mobile? This is a great place to start your journey into mobile PPC. You can get a clear picture of your mobile 购买批量短信服务 paid search audience using Google AdWords or Bing Ads. We'll show you how to get this information using both platforms. In Google AdWords:

1. In the “Campaign” tab, click on “Settings” then “Devices”. Google AdWords Mobile Audience 2. Choose “Mobile” to see the numbers for that specific device. 3. You can filter the results by campaign or see the numbers for the whole account. AdWords for mobile (Click to enlarge) Screenshot of mobile audience in Google AdWords Finding the numbers through Bing Ads is slightly different, mainly because you need to generate a report. In Bing Ads: 1. Go to "Reports" and run an "Account", "Campaign", "Keyword" or "Ad" report type. Bing Ads Mobile Audience 2. Select the columns you want to add. 3. Add the Device Type column to the report.