How to Use Google's Keyword Planner and Seotoolset Keyword Suggestions Tool

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Bruce Clay, Inc. is a Certified Google Partner and Bing Ads Accredited Professional Organization. We use education as a tool to achieve the business goals of our SEM service clients, and with the AdWords 101 series, you become familiar with a platform you can use to reach buyers, mobile device users Intent-driven and people searching for your businesses online. New to SEM and AdWords? Welcome to Bruce Clay, Inc.'s AdWords 101, resources to introduce you to Search Network advertising tools. With insights from AdWords 101, you can start advertising research yourself or talk to your SEM manager with basic knowledge as your base. This article takes a look at two powerful keyword research tools: the Google AdWords Keyword Planner and the SEOToolSet Keyword Suggestion Tool. SEMs have come to love these tools because they get to the heart of search terms that people may — or may not, as your research may show —

use to research you and your competition. keyword research tools pack a punch The AdWords Keyword Planner and SEOToolSet Keyword Suggestion Tool are especially useful if you find yourself in one of the following scenarios: Keyword research if you're starting from scratch : If you're starting keyword screening with a largely blank slate, get keyword suggestions based on seed keywords. Information that helps you decide if this is a good keyword includes competitiveness, popularity of search usage, and a category assigned by the search engine. Checking keywords by checking if they are actually used : If you want to check a list of PPC keywords, check how Compre la base de datos de correo electrónico many people are searching for them and get trending data. Expand your keyword list with new relevant keywords : If you already have a list of PPC keywords, you may want to expand your

list with opportunities that you are not currently aware of. You can also use your SEO keywords to expand and inform your PPC keywords. Why use one rather than the other? Here is where the tools mainly differ: Google Keyword Planner is integrated with AdWords. So when you identify the keywords you want to add to your Google Paid Search campaign, you can add them with one click. SEOToolSet keyword suggestions tool provides data from Bing and Google so you can get a broader view of keyword activity The SEOToolSet Keyword Suggestions tool is part of a larger suite of SEO analysis tools. As you identify the keywords you want to target with paid search, you can add keywords to an organic rank monitoring project that supports the paid-organic search marketing synergy. Although both powerful, each has a specialty to keep in mind when looking for a keyword research tool. Get keyword statistics and forecasts from the Google Keyword Planner Tool The Google AdWords help article for Keyword Planner is a good starter resource on how to use the tool. And here we present the tool as we do when presenting or educatin