Where to Add Campaign Tags: a Complete Checklist

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Hopefully by now, if you work in marketing, you know you need to use campaign tags on all your marketing URLs. They help us reduce dark traffic and give insight into the value of all those wonderful marketing efforts.But even businesses that are completely on the campaign markup bandwagon lack places to put links. Maybe you didn't think to add them because you're not responsible for them. Maybe you didn't think of them but found it was just too hard. Maybe you'd tag more links if you just had a simple checklist to make sure you got them all built.Look no further than below for our campaign branding checklist.You can also download it here to follow. Now go get your untagged links and tag them!Checklist: Where to Add Campaign TagsPaid Digital AdvertisingYou've probably tagged most of them already, paid marketing is the easiest to remember because you're held accountable.Google AdWordsautomatic label or manual labelBing Adsautomatic label or manual labelAds on other search enginesFull-page takeover adsTag different elements of the cover if you can, varying the content Social Media Ads Examples: Facebook, Twitter, Instagram, Pinterest Use utm_content to distinguish ad types Posts promoted on social networksBe sure to Acheter une base de données distinguish with natural posts, here is a method to help you Examples: promoted posts on Facebook, promoted tweets on Twitter Native ad networksExamples: Taboola, OutbrainDisplay networksExamples: Google Display, AdRollComparisons of shopping enginesStreaming Video AdsExamples: YouTube, network televisionStreaming Audio AdsExamples: Pandora, SpotifyConsider using a vanity URL in the audio and another tagged URL for the digital ad clicks Mobile/app adsSome additional considerations/limitations if you're linking to the app store rather than the website Hyperlocal or niche website advertising Other digital advertisingOffline AdvertisingAny markup on offline media requires vanity URLs that link to pages with campaign markup, or a scannable link, such as a QR code, leading to a tagged URL. The desired level of granularity versus persistence of remembering a custom URL is something you will need to consider.