The SMM manager, in turn, immediately knows what they want to get from his work, can Bahamas Email List the task, saves his time, minimizes the number of adjustments and misunderstandings - everything is discussed in advance. During the briefing, the SMM specialist must: to find out as precisely as possible the peculiarities, difficulties, goals and tasks of the business, why there was a need for its services - further work is impossible without this; evaluate your capabilities - the client may have a difficult or uninteresting niche or specific requirements. If the SMM at the start understands that it will be difficult to complete the project at the proper level and meet the deadlines, it is better to refuse immediately; determine how beneficial the cooperation will be.
The specialist must be motivated in managing the project - for the sake of new experience or an acceptable fee for him. If there are thoughts of refusing cooperation, as soon as a more interesting order is found, you should either warn the client about this in advance, or not start the project at all. Briefing is relevant not only in SMM, but also in general when working with clients in any niche. Surveys are conducted when developing web products (design, programming, design), SEO promotion, setting up advertising campaigns, preparing content, and drawing up a comprehensive marketing strategy.