10 of the Best Examples of Interactive Marketing

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As a business owner or marketing professional, there's nothing worse than putting effort into a campaign just to get your target audience scrolling. Capturing the attention of modern consumers is difficult, especially with static one-way communication. That's why many companies are turning to interactive marketing techniques. The benefits of interactive marketing are numerous. Potential customers are engaged and interested. They normally stay with your message longer. They are more likely to share on social media. They are also more likely to become loyal customers. Looking for inspiration for a winning campaign? Check out these top 10 interactive marketing examples: Compose.ly Managed Services Banner Contents 1. N-Vision Design “Brand Personality” Quiz 2. Bankrate Mortgage Calculator 3. #Adobeperspective 4. The Large Eggo Off Waffle! 5. Mimi swimwear poll 6. Pret A Manger Choose a flavor 7. Choose your own Capcom video 8. Goldman Sachs “Millennials:

Coming of Age” Slideshow 9. Oreo Filled Cupcakes Video 10. Red Bull Stratos Conclusion 1. N-Vision Design “Brand Personality” Quiz N-Vision Design is a marketing agency specializing in helping businesses find their personality online through a branding process. How do they attract business? They start with a quiz on a landing page, which interestingly hides their own brand. Instead of selling hard for their services, they encourage potential clients to do their own introspective brainstorming on what their brand's message should Acheter une base de données be through a simple seven-question quiz. With this approach, they target customers who are thoughtful and focused on their values. When you've completed the quiz,

they'll email you the results, along with their expertise in creating an online presence for your new brand identity. 2. Bankrate Mortgage Calculator It's almost obvious. What are people looking for when looking for a mortgage online? A calculator that can help them figure out how much they should pay each month for a particular home they are considering. Bankrate provides this free interactive marketing service as a way to drive prospects to their page. Once you're on the page, there's a button to check their rates on mortgages. This interactive marketing campaign provides organic traffic through search engines as well as a great lead agent for digital advertisements.