10 Amazing Examples of Brand Loyalty

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On a recent trip to South America, a friend went to a mall to buy a pair of Bluetooth headphones. He asked to see the boxes of two brands he liked. But when he compared the features, he was shocked. Not only were the same features listed, but the box design was so similar that it was likely the same product with a different name. They were probably counterfeits, although of high quality. He returned the boxes. He wanted to buy a specific brand, even if it meant going to another store and spending more money. Their brand loyalty is every business owner's dream, and seasoned marketers create entire campaigns designed to drive these kinds of engagements.

Brand loyalty occurs when customers come to trust the products and services of a certain company over others. This trust can be based on a wide variety of factors, from high quality standards to associations with particularly popular celebrities, but the result is the same. Customers with this type of loyalty are willing to buy specific brands over time, regardless of the competition's marketing campaigns. They choose a brand name rather than “the best offer”. Moreover, brand loyalty can become a source of pride and even identity for some. There is a level of attachment that occurs in the strongest form of this behavior. People with high brand loyalty will even Acquista il database email encourage their friends and family to buy the same products within the brand. They are consumers and specific brand advocates for life.

Contents 10 great examples of brand loyalty Tips for improving brand loyalty Your turn 10 great examples of brand loyalty 1. Apple Apple tops every brand loyalty list, and for good reason. A recent survey by SellCell.com found that over 90% of iPhone users plan to buy another iPhone when upgrading. While Samsung also has healthy brand loyalty, it's Apple's products that are associated with a certain quality and creative professionals identified with sleek styling and a user-friendly interface. You're definitely more likely to find someone with an Apple logo sticker on their bumper than an Android logo. Apple uses its market-leading position to build loyalty, even if it means people have to line up outside stores for hours for the latest product to be released.