6 B2B Email Marketing Strategies for Lead Generation

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Let's face it. The success of your email marketing strategy largely depends on the quality of your leads. Generating high-quality B2B leads is tough ground to cross, but with the right strategy and knowledge, the results are worth it. Compared to B2C companies, it takes longer to qualify a B2B lead. Indeed, in B2C marketing, customers are the only decision makers whereas in B2B marketing, several stakeholders are involved. But how exactly do B2B companies generate leads through email marketing?

Here are six effective strategies. Compose.ly Managed Services Banner Contents 1. Optimize your forms on web pages. 2. Create different landing pages. 3. Use proper lead magnets and CTAs. 4. Let automation do the work 5. Organize virtual events. 6. Launch an email re-engagement campaign. Final conclusion 1. Optimize your forms on web pages. Since the B2B lead buy email database generation process is longer than its B2C counterpart, B2B marketers need to consider all the elements involved in a lead generation form.

The primary focus is visitor intent. There is a difference between when a visitor scrolls through your website's resources section and its pricing page. In the first case, they have shown interest in getting to know your brand. In the latter case, they may consider buying from you. Given these differences, it's a good idea to design your forms around user intent . Most businesses have an embedded form at the top of their webpage, where it's most visible to visitors. For example, check out this page from BirdEye.