Link Audit and Best Practices for Acquiring Authoritative Links - #SMX Liveblog

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In April 2012, Penguin made its debut in Google's algorithm. Since then, the SEO industry has developed strict best practices for link building, also known as link acquisition or link earning, as well as auditing backlinks and waiving SEO penalties. This SMX East session titled “Link Audit and Best Practices for Acquiring Authoritative Links” begins with timeless methods for attracting quality relevant links through content marketing. Speakers then introduce the process of auditing backlinks and recommend essential tools for finding and removing links. Moderator: Alex Bennert, SEO consultant, freelance (@alexbennert) Featured Sponsor: Bruce Clay, Founder & President, Bruce Clay, Inc. (@bruceclayinc) Speakers: Eric Enge, CEO, Stone Temple Consulting (@stonetemple) Megan Geiss, Director, Marketing Strategy, Merkle | RKG (@MeganGeiss) Sha Menz, Penalty Recovery Specialist, rmoov.com (@ShahMenz) Bruce Clay kicks off the linking and auditing session by explaining how we can crowdsource disavow files. We give Google our disavow files and have no idea if our links have been disavowed,

or if our own site and links have been disavowed. As individuals and as an industry, we can collectively empower ourselves to obtain all the information we give to Google. DisavowFiles users can find out if someone is linking to you with a link that has been disavowed. It's a tool designed for SEO analysts at Bruce Clay, Inc. and it's free for everyone . BCI launched the tool at SMX Advanced in June. Here are the statistics of DisavowFiles users and the number of disavow links included in the DisavowFiles database so far (about 4 months). Check your domain with the external search tool on DisavowFiles.com to see if your pages have been disavowed now! SEO tools disavow file statistics Statistics on the total number of DisavowFiles.com users and crowdsourced backlink/URL data. Eric Enge: How to excel in content 电话号码清单 marketing or, how can I get it? Content marketing is a way to create SEO value, as well as overall online reputation and visibility. Little known fact:

he had brain surgery in 2003. It's a long story, everything is fine and it's 100% resolved. So how does content marketing boost SEO? There are several myths: Links are no longer important. The focus should be on the links. Social links boost SEO. All my links must go to money pages. All I have to do is post great content. Content marketing is too cluttered. Content Marketing Goals: Build your reputation. Develop your visibility. Grow your audience. Yes, get links too. Why links are secondary: Reduces your risk of Google penalties. It's about the ecosystem. The ecosystem is about relationships. Focusing on connections strains relationships. The content marketing approach gets the best links, anyway. Today's online environment is an ecosystem.