Smx Liveblog: Mobile Is Still the New Black, According to Google's Gary Illyes

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April 21, 2015 arrived with a bang. Google has announced that this is the day when mobile friendliness will officially be a ranking signal for Google's mobile search results. That day, dubbed “Mobilegeddon,” however, was not the day search marketing changed. Improving a website experience for mobile users has been a long-standing SEO mission. SMX Advanced speakers, including a representative from Google, share their thoughts on improving a site in light of Google's mobile-friendly update. smx-advanced-mobilegeddon speakers From left to right: Laura Scott, Mitul Gandhi, Barry Schwartz and Gary Illyes Speakers: Gary Illyes, Webmaster Trends Analyst, Google (@methode) Laura Scott, Chief Strategy Officer, Merkle | RKG (@RKG_LauraScott) Mitul Gandhi, Chief Architect, seoClarity (@seoclarity) Gary Illyes: Mobile is still the new black "Ten years ago, we (Google) noticed that mobile would become a huge thing." 52% of US smartphone users use their phones to research products before buying things. 40% of online sales in the UK take place on a smartphone or tablet. Why not invest in mobile? #Myths Here are the misnomers Gary has heard from people who oppose mobile responsiveness: People sit in front of the TV more than they sit on their phone.

Those who have a smartphone are usually only young people. Most young people use phones for social media and entertainment. Mobile devices are difficult to grasp; the screen is tiny and any purchase is a nightmare. Also, you can't trust things that you can only see on a small screen. The mobile reality This is the year when the number of mobile searches exceeds desktop searches in many countries. People watch more videos on smartphones than on PCs and tablets combined. 30% of UK consumers look at their smartphone within five minutes of waking up. Nomophobia: the fear of being without a mobile device. 66% of commercial purchases are made on the mobile web. 5% increase in mobile friendliness since February 26, 2015. Mobile is still the new black. A quality mobile experience is very important E-Mail-Datenbank kaufen for Internet users - all the figures show it. If you start looking at people on the subway, they do all kinds of things.

In fact, people are investing in advanced devices in order to better access mobile technology. Why am I not mobile friendly? Most of the sites that aren't mobile friendly are top sites - it's hard for them to be mobile friendly - they have other priorities. Mobile friendliness is calculated during our rendering process. For example, if you disallow crawling and JavaScript files, we'll have trouble understanding the page and won't be able to consider it mobile-friendly. When you don't configure the viewport, we can't label you mobile-friendly. Font size is important. You must be able to read the content. Do not ignore the rise of mobile. Internet penetration means we are getting more and more smart phones. In 2015, Google had more smartphones activated than the previous two years. Laura Scott: How to optimize your site for mobile users Mobile has changed so much – it has gone from a phone that connected us to our friends and family to a device that connects us to…everything.