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This can be based on looking at the level of competition and the search volume for the keyword you’re looking to target and not targeting highly competitive keywords that you have no chance to rank for. Search intent & relevance: Make sure you understand the true search intent for everything you publish. Each piece of content should be 100% relevant to your target audience and their intent. Accuracy: Accurate information is the most important quality for building and maintaining trust with your audience and search engines. E-E-A-T: Follow Google’s guidelines for Experience, Expertise, Authoritativeness and Trustworthiness. Content audits: Get long-term value from everything you publish and maximise performance with regular content audits/updates (more on this later).


Actionability: Use CTAs and internal links strategically to keep users on your site and moving towards conversion goals. For a more in-depth look at SEO content, take a look at this recent article explaining how smaller companies Macau Email List can do content marketing like big businesses. Perfect Your User Experience It doesn’t matter how great your content is if the user’s experience on your website is so poor that they click straight back to Google search. Google, in particular, knows how important user experience is for search, which is why it’s incorporated so many UX signals into its algorithm over the years: Mobile-friendliness Navigation Loading times Secure encryption (HTTPS) Page experience, including Core Web Vitals and the absence of Pop-ups/Intrusive ads Keep in mind that this only covers the SEO essentials for user experience.





You have to work much harder to satisfy users themselves, especially if you want them to fill out forms, make payments, buy products, and keep coming back for more. The greatest tip on how to achieve this is to think about imparting value in everything you do. post, for example, may benefit from some definitions of industry jargon, links through to related content, and other types of content like images and videos to help with their understanding of the topic: search intent category with seobility If you have pages on your website that have higher bounce (or exit) rates, take the time to look at the data about the people using these pages.